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1) Your Credibility
Did you know that the following books were
all self-published?
- Invisible Life by E. Lynn
Harris
- What Color is Your Parachute?
By Richard Bolles
- One Minute Manager by
Ken Blanchard & Spencer Johnson
- The Christmas Box by Rick
Evans
- In Search of Excellence by
Tom Peters
- The Celestine Prophesy
by James Redfield
- Woman Thou Art Loosed
by T.D. Jakes
- Brothers Lust and Love
by William July II
- Emily, The Yellow Rose
by Anita Richmond Bunkley
- Will the Real Women...Please Stand
Up! By Ella Patterson
Other Famous Self-Publishers: Mark
Twain, W.E.B. DuBois, Deepok Chopra, Zane Grey, Upton Sinclair, Carl Sandburg,
James Joyce, D.H. Lawrence, Edgar Allen Poe, Henry David Thoreau, Rudyard
Kipling, George Bernard Shaw, Walt Whitman...
2) Lack of Exposure
- Tune into other’s WII FM station
- What’s in it for me!
- The power of publicity is invaluable!
Learn how to get free publicity!
- Use press releases, radio and TV interviews,
network, speak everywhere!
- Determine your target audience & stay
in front of them!
3) Inability to
Get into Major Bookstores
- Keys: Packaging, marketing, and distribution!
- Understand the difference between distributor
and wholesaler (costs).
- We define them in our workbook.
Give bookstores a reason to have your book in their store. Bookstores
want to sell books and give their customers reasons to come back again!
4) Too Expensive
New technology emerging today is bringing
down the cost of printing. Print-on-demand, print quantity needed, electronic
books, and the digital revolution all are making it easier to afford
printing costs. Color illustrations are less expensive to print in Hong
Kong. New digital equipment emerging is also bringing color printing
costs down in America.
5) Poor Packaging & Layout
Get professional help or information!
You only get one chance to make a first
impression! Do it right the first time. Book cover design and layout
very important- tells if you’re pro!
Changed book titles:
- Tomorrow is Another Day...Gone With
the Wind
- Blossom & the Flower...Peyton
Place
- Something that Happened...Of Mice
and Men
- John Thomas & Lady Jane...Lady
Chatterly’s Lover
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